Surgical Aesthetics

JAN-FEB 2014

For plastic surgery and cosmetic surgery trends, techniques and equipment, plastic and cosmetic surgeons turn to Surgical Aesthetics for the latest on breast augmentation, liposuction, rhinoplasty and more.

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| Patient, Heal Thyself | continued from page 23 the host person's cells grow into that matrix and potentially repopulate and revascularize that fat the way dermal matrices get revascularized. It's acellular, so you don't have to worry about transmission of disease or rejection." "Wouldn't it be great if you could just open up a © ISTOCKPHOTO.COM PRP is being touted as beneficial in everything from wrinkle reduction to fat graft survival and hair restoration. box and have fat that you don't need to harvest?" says Dr. Roth. Plastic surgeons have long been at the forefront of innovation, and that's certainly true in the field of autologous biological materials. But with the urge to innovate, to be the first and the best, comes the need for caution. "Every few years you've got something that's the greatest thing since sliced bread," says Dr. Roth. "I've been in practice 25 years, and I've seen so many trains come and go, so the adage 'Don't be the first one on the bandwagon and don't be the last one on' is good advice. You want to make sure things are safe and clinically proven." "We have to be careful of false claims and make sure that we educate our patients as to what we really know," adds Dr. D'Amico. "We must have evidence-based, scientific outcomes." ❖ Cindi Myers is a Colorado-based writer specializing in business and healthcare topics. January/February 2014 ❘ surgicalaestheticsmagazine.com 29

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